Our Team

When you have a choice of health insurance in Nevada, there is only one agency that truly stands out. Agents at Lookout Alliance have a minimum of 4 years experience in the individual health insurance industry.  It is important that an agent specializes in individual health insurance plans and the local networks, not all insurance lines like group, life, and auto.

We are
FFM Certified

If you and/or your family have a Marketplace exchange plan or need to get one this open enrollment, you have come to the right place. Going through Healthcare.gov can be strenuous with the many confusing questions. Do not have a doubt what information your putting in by consulting with a local health insurance agent Reno, NV.

What Can an
Agent do For You?

Health insurance agents at Lookout Alliance specialize in individual health and family health insurance plans. They make sure you and/or your family get the best option for your needs and budget.  Lookout Alliance agents will assess your needs, lookup providers to make sure they are in network with the plan you choose, and guide you through the enrollment process. Agents at Lookout Alliance know the provider networks better than anyone else so you can guarantee if your doctor is in network or not.

Our Services
Are Free

There is no extra premium you will pay or consulting fees when dealing with an agent or broker. You get professional advice and guidance when you talk to an agent from Lookout Alliance and it costs you nothing extra.

Frank Welsh Sr.
Founder / President

Frank Welsh Sr.


Frank Welsh is the founder, President, and CEO of Lookout Alliance, Inc. since 2007… With over 20 years of experience in the hospitality business and business development he brings business expertise and excellent customer service to the individual insurance marketplace.

Frank holds a Bachelor of Psychology from the University of Arizona as well as two years of post graduate work in health sciences at the University of Nevada, Reno. His health science background brings a unique perspective of health and wellness to the insurance arena. These attributes along with his passion for connecting people with adequate health insurance coverage make him an exceptional health plan advisor and leader in individual health insurance.

He is a visionary and he believes that health insurance and public health professionals can work in unison to improve the nation’s health care system. He realizes that health insurance is a major component in an individual’s, and therefore the publics’ health. In order to improve health, everyone should have access to suitable health insurance coverage. Frank believes that responsibility and ownership of a health plan is part of the answer to reducing healthcare costs in the America through prudent utilization of healthcare dollars. These beliefs have driven his business to become superior in health plan advisement.

As a local small business owner he understands the value of working with someone local that is knowledgeable in not only the local health insurance market, but the geographic region as well. This is why the company is comprised of advisers that live in the same region as their clients. He takes pride in the one-on-one personalized service that the company offers to each client.

Frank Welsh Jr.
Vice President

Frank Welsh Jr.

Vice President

Frank Welsh Jr. started with Lookout Alliance, Inc. in 2009 as the leading consultant in marketing and new business development. He quickly expanded his responsibilities within the company to the Director of Website Development. His web expertise quickly drove the company websites to top rankings and he is now the Vice President of the company. Frank holds a Bachelor of Business Administration from the University of Nevada, Reno.

Lookout Alliance took a different path in April of 2010 as the Affordable Care Act was signed into law. To accommodate for the changes that were to come for the individual health insurance marketplace as a result of the ACA, Frank became an expert in the ever-changing ACA laws and provisions. He kept the company informed on current ACA laws and provisions so that Lookout Alliance could better serve their customers to navigate the health insurance market. As a result, Lookout Alliance has become the premier business in Reno for comprehensive health insurance advising and assistance. His ACA expertise also allows him to extend advice and guidance to other health insurance professionals and businesses within the region.

From 2009 to 2015 Frank has held many positions within the company including Director of Online Marketing, Head of Information Technologies, and Director of Website Development.  He is focused on providing the best and most comprehensive service to all of the Lookout Alliance clients and continually works to improve web based support at Lookout Alliance. He currently performs many important roles within the company and is now Vice President of Lookout Alliance.

Kayla Osterhoff

Kayla Osterhoff

Kayla Osterhoff started with Lookout Alliance, Inc. in 2011 as a health insurance broker. Since then she has expanded her role within the company to include marketing, communications, public health advocacy, and partnership outreach. Kayla holds a Bachelor of Science in Health Ecology from the University of Nevada, Reno and a Master of Public Health from Nova Southeastern University, Florida.

Kayla worked in the healthcare field for more than 6 years before joining the Lookout Alliance team, which allows her to have a complex understanding of the relationship between insurance and healthcare providers. Alongside her current duties within the company, Kayla also serves as a Health Communication Specialist for the Centers for Disease Control and Prevention – a leader in healthcare reform and supporting the public’s health.

Kayla’s background in health care and public health brings unique expertise and perspective to the company. Lookout Alliance is a distinctive health insurance brokerage because Kayla and the Lookout Alliance team apply public health principals into the company’s policies and daily activities, always keeping in mind the future of the public’s health. Kayla upholds Lookout Alliance’s dedication to their clients’ needs through public health outreach and education, making sure that Lookout Alliance is Nevada and other select States, including Arizona and Georgia, top source for Affordable Care Act information and insurance advice. Kayla helps to ensure that the company links their clients to the healthcare services that they need in the most economical way possible.

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